Page Comparison

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• /wiki/spaces/AN/overview
• Mobile Analytics

Analytics Events (edx-platform)

If you need to create events, you should get familiar with the /wiki/spaces/AN/pages/13205895.  Two types of events, internal ('edx.bi').... FINISH THIS.

In addition to choosing between server-side and client-side implementation of event, consider Mobile which is not addressed here specifically.

Server-side events (includes celery)

• Rule of thumb: Use server-side events where possible.  More context is available.  Less likely to have false duplicate events.
• tracker.emit
  • Emits to Tracking Log and downstream tools (e.g. Vertica/Tableau, edX Research Package, etc.)
  • Emits to Segment.  
    • In turn, based on whitelist, events are sent to Google Analytics (GA)

Client-side events

• Client-side events can easily have bad duplicates.  Use server-side events when and where possible.
• Logger.log
  • Note: Should be renamed to Tracker.emit, but requires a deprecation strategy including telling course teams.
  • Emits to Tracking Log and downstream tools only.
• analytics.track
  • Emits to Segment.
    • In turn, emits to other tools (GA, Google Tag Manager, Optimizely, Qualaroo, Crazy Egg, Marketing tools

Tools

Analytics Tools:

• Google Analytics (GA)
• Google Tag Manager
• Firebase Analytics
• Fabric (Gabe said ?)
• Segment (a.k.a. Segment.io)
• Tracking Log
  • Splunk4Tracking
  • Vertica (Data Warehouse)
  • Tableau (Visualization using Data Warehouse)
  • edX Insights
  • edX Research Packages
• Optimizely (A/B Testing)
• Qualaroo (survey tool)
• Crazy Egg (screen recording/heat mapping, may or may not be used)
• Marketing
  • Sailthru (email marketing)
  • Facebook ad reporting
• edX Insights
• edX Research Packages

Diagnostic Tools (includes Performance):

• Course Graph
• Splunk (logs)
• NewRelic
• Datadog (deprecated)

Other Concerns

• Data storage
  • Limits (e.g. Splunk Logs)
  • Privacy (who has access?)
  • How long does data live?