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Any message encouraging a user to purchase could be considered a Segment Ecommerce "Promotion" Event. These, in turn, can be tracked in Google Analytices: Conversions > Ecommerce > Marketing > Internal Promotions. Here is an example of implementing a "promotion" event in edx-platform for a verified upgrade reminder.
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Analytics Tool Usage by Team
| Team | Sub-Team | Details |
|---|
| Tools | |||
|---|---|---|---|
| Learner | Mercury Team | How we work | Google Analytics (GA), Tableau, and Optimizely. |
Tools
Analytics Tools:
- Google Analytics (GA)
- Google Tag Manager
- Firebase Analytics
- Fabric (Mobile)
- Segment (a.k.a. Segment.io)
- Tracking Log
- Splunk4Tracking
- Vertica (Data Warehouse)
- Tableau (Visualization using Data Warehouse)
- edX Insights
- edX Research Packages
- Optimizely (A/B Testing)
- Qualaroo (survey tool)
- Crazy Egg (screen recording/heat mapping, may or may not be used)
- Marketing
- Sailthru (email marketing)
- Facebook ad reporting
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