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Ability to advertise being an “Open edX Partner” to clients and publicly
Advertised as an Open edX Partner on the Open edX website
Leads forwarded from the requests sent on the Open edX website, or when talking with stakeholders from different organizations
Transparency report for lead distribution, sharing aggregated numbers of leads allocated per region or vendor.
Leads allocated with an area-specific system, ensuring contributors in various regions receive equitable opportunities (defined transparently)
Leads allocated by categories, such as pricing structure, company size, market size, or geographic focus (defined transparently)
Renewed focus on the referral program to increase conversion rates and address market-specific challenges, such as pricing or regional demand disparities.
Being consulted on decisions that affect the partners, before they are taken, by convening the present assembly of Open edX partners (and/or a shared mailing-list, depending on the importance of the decision).
Priority access to beta features, roadmap discussions, or technical support to give them a competitive edge in their service offerings
Opportunities to join collaborative marketing campaigns and being included in Open edX's global outreach efforts, to help gain visibility and leads
Exclusive training resources for their teams, helping them stay up-to-date with Open edX features and best practices.
More visibility into Axim’s partnerships with other organizations, to encourage more companies to get involved and work together
Provide more transparency regarding decisions being taken internally at Axim, by holding all discussions related to Open edX publicly, or at least open to Open edX partners.
A plan to remove most of the edX-specific code and especially reduce the MFE maintenance burden to make the platform economical to maintain
To foster an ecosystem of smaller companies, their contributions would be highlighted in the official Open edX marketing channels, including the blog, YouTube channel, etc.
Part 5 - Marketing
For the Open edX product and community to thrive, we would establish a consistent amount of promotion-related activities. (The following could be yes/no votes:)
Requiring each provider to contribute X case studies per year to openedx.org
Publishing X articles or blog posts on topics approved by the Marketing Working Group
Adding X testimonials from clients to open.edx.org
Approving putting the logo of X clients to open.edx.org website
To determine the amount of activities, the criteria used would be (ranked voting:)
At least 20% of the amount of acquired clients. For example, if the company has acquired 10 clients, they have to put 2 - 5 case studies and testimonials about Open edX platform to Open edX website.
A fixed amount - at least one of each (X = 1).
For the requirements that require client approval, like logos or testimonials, an exception is granted if the clients refuse - but the other items would remain required, at least on an anonymous basis for the client.