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  • Is spelling and grammar accurate, appropriate, and succinct?
  • Are paragraph styles applied to all body paragraphs?
  • Is Heading 3 used to introduce procedures or lists? Is Heading 4 used when there are subsections within any Heading 3 content?
  • Are numbered and bulleted lists used where needed? 
  • Is the note style applied to any notes? 

Images

  • Is the image really necessary? If not, don't include it.
  • Are images clear, and is  text in the image readable?
  • Have you properly cropped the image to exclude extraneous detail?
  • Do images include alt text? Note that Zendesk automatically generates alt text based on the file name of the image you upload or drag/drop into the article. The file name should be replaced by useful descriptive alt-text.
  • Do images have a 1 pixel black border?

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