| User Type | Motivation | Jobs | Use Cases | Core/Supporting/Generic |
|---|
Educators
| - I want to teach millions of learners around the world, and know my time is a good investment.
I want to improve as an educator. I want to elevate my brand and attract millions and millions. I want to connect with and learn from a community of educators. - I want to make money.
- I want to do academic research and publish some papers.
- I want to effectively, and easily do my job (course build, course run, learner management, data review).
| Content Authoring | - Easy Authoring
- Extensible educationable blocks
- Course Design (Structure - outline, etc)
- Educational Blocks (Teaching components and Assessment)
|
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| Course Management | - Administration of Courses
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| Research to Improve Learning | - Actionable Data and Feedback
- What are my students doing
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| - Supporting Learners (Community and Mentorship)
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| Learners | I want to learn, so that I can improve my life (career change, improve my job, raise, change roles, fulfill educational requirements). - I am a lifelong learner.
- I want to connect with others in similar fields of interest.
| Course Discovery | - Discovery: Find the right course/program to help them achieve their goals
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| Learning | - Achieve Learning Outcomes
- Rigor/quality of instruction
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Assessment;
Learning from Others | - Support through their learning pathway – progress, messaging, social
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| Accreditation | - Proof of Learning, credentials/certifications
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| Admins | - Enterprise Admins:
- I want to effectively, and easily do my job (course curation, employee management, data review).
- I want to know my time and my employee's time is a good investment.
- I want to upskill my employees.
- I want to validate completion of internal requirements (legal / business policies).
- I want to retain my employees (a benefit).
- I want to create a pathway for my employees.
- Educator Admins:
- I want to effectively, and easily do my job (learner management, data review).
|
| - Actionable Data and Feedback
- Am I getting my money's worth
|
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| Learner Acquisition | - Setting up edX for their org
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