Time | Item | Presenter | Notes |
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| Recap Recap and Group Focus | | Purpose: The Biz Dev Working Group serves to bridge the Open edX community and the global market, aligning platform development with market needs, expanding adoption, and identifying & creating sustainable revenue streams. Our focus is on market expansion, product market alignment, and building strategic partnerships to ensure the platform's long-term success.. Linking with Marketing WG: It is part of the Marketing WG and the guiding principle is to align with the structure and community focused approach of the Marketing Working Group. Although linked, BizDev focuses on Market Penetration and Expansion, Partnership Development, Revenue Growth, Product Alignment to Market Needs Marketing WG focuses on Brand awareness and promotion, Content creation and social media management, Lead generation and customer engagementm, Event participation and public relations.
Operating Principles: Communication and Transparency: Maintain open lines of communication with the Product Development, Engineering, and other related Working Groups, ensuring they are fully aware that Biz Dev’s goal is to support and align.
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| Main Discussion Points
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| 2. Expanding Adoption of Open edX3. Identifying & Sustaining Revenue Streams4. Building Strategic PartnershipsOpportunities: Partnerships with major players like Microsoft Azure and AWS were discussed as crucial for future growth. Challenges: Past partnerships (e.g., Google, UC Berkeley) had mixed results, highlighting the need for careful selection and management of future partnerships.
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| Key Contributions from the Chat: | | Juan: Proposed a Partner/Platform Adopter NPS score to track partnership health and suggested building a network of major users, similar to the Educator Working Group, to foster collaboration between institutions. Omar: Warned of the risks from past partnerships and advocated revisiting such collaborations to ensure long-term benefits. Douglas: Highlighted the importance of analyzing historical partnerships to avoid repeating mistakes and suggested BizDev could help identify medium to long-term trends. Vineet: Suggested that the Partnerships focus group should establish guidelines for long-term commitments and work closely with Axim/Legal to ensure sustainability.
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| Additional Insights: | | |
| VOTING | | 1. Marketing Penetration and Expansion: 9 votes 2. Partnership Development: 8 votes 3. Product Market Alignment: 6 votes 4. Revenue Growth: 7 votes
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| Detailed Survey Results Sorted by Focus Area | | 1. Marketing Penetration and Expansion (11 votes):Manish (ManpraX Software): Marketing Penetration and Expansion, Partnership Development, Revenue Growth Régis Behmo: Marketing Penetration and Expansion, Partnership Development, Revenue Growth Guest User: Marketing Penetration and Expansion, Product Influence and Alignment Omar Al-Ithawi: Marketing Penetration and Expansion Adel: Marketing Penetration and Expansion, Revenue Growth Marco Morales: Marketing Penetration and Expansion, Product Influence and Alignment Esteban Etcheverry: Marketing Penetration and Expansion, Revenue Growth Stefania Trabucchi: Marketing Penetration and Expansion, Product Influence and Alignment Abdul Ahad: Marketing Penetration and Expansion, Partnership Development, Revenue Growth
2. Product Influence and Alignment (8 votes):Carlos Gomes: Product Influence and Alignment, Partnership Development Vineet Manuja: Product Influence and Alignment, Partnership Development Douglas Draper: Product Influence and Alignment Guest User: Marketing Penetration and Expansion, Product Influence and Alignment Marco Morales: Marketing Penetration and Expansion, Product Influence and Alignment Stefania Trabucchi: Marketing Penetration and Expansion, Product Influence and Alignment
3. Partnership Development (9 votes):Carlos Gomes: Product Influence and Alignment, Partnership Development Manish (ManpraX Software): Marketing Penetration and Expansion, Partnership Development, Revenue Growth Régis Behmo: Marketing Penetration and Expansion, Partnership Development, Revenue Growth Ege: Partnership Development Vineet Manuja: Product Influence and Alignment, Partnership Development Cecilia Liu: Partnership Development, Revenue Growth Juan Camilo: Partnership Development Abdul Ahad: Marketing Penetration and Expansion, Partnership Development, Revenue Growth
4. Revenue Growth (7 votes):Manish (ManpraX Software): Marketing Penetration and Expansion, Partnership Development, Revenue Growth Régis Behmo: Marketing Penetration and Expansion, Partnership Development, Revenue Growth Adel: Marketing Penetration and Expansion, Revenue Growth Esteban Etcheverry: Marketing Penetration and Expansion, Revenue Growth Cecilia Liu: Partnership Development, Revenue Growth Tahir Latif: Revenue Growth Abdul Ahad: Marketing Penetration and Expansion, Partnership Development, Revenue Growth
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