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Visualizes the team’s mental model of the problem space
Promotes the idea of many bets or multi-tracking towards the business outcomeoutcomes
Binds solutions in groupings (opportunities) that are themed, contextual and most importantly, aligned to the outcome
The trees can also be used in reverse; if you have a lot of ideas (or a backlog you’ve just taken over), you can work backward to the outcome and discard ideas that don’t align
Allows measuring at many levels — business outcome, opportunities, solutions, experiments
Ensures opportunities are exposed through generative research (like the Kata Table)
Note: we need to find a standard way to link opportunities to user insights.
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