Embrace reuse and ditch the unnecessary.

The more we reuse a component, the more time we save and the more consistent our user experience will be. 

Strive for universal accessibility.

A high quality design system is accessible to as many people as possible.

Build open source and theme ready.

This design system is created for Open edX – open source software that powers learning experiences worldwide. 

Act like an owner.

We own these tools, together. Collective ownership by a cross-functional group makes our work stronger. We leverage the perspectives and unique expertise of many individuals.


edX Brand Principles

edX Design Principles

  • Human (Engaging, Relatable, Encouraging)

  • Restless (Pioneering, Transformative, Dogged)

  • Smart (Curious, Credible, Informed)

  • Purposeful (Intentional, Bold, Energizing)

  • Ditch the Unnecessary

  • Context is King

  • Consistency, Always

  • Accessibility for All