We can (and should!) identify trademarks, service marks, and registered trademarks in edX user guides.
Copy one of the following symbols and paste it into your .rst file. (Clunky, but it works...)
Amazon: https://aws.amazon.com/trademark-guidelines/
Apple: http://www.apple.com/legal/intellectual-property/trademark/appletmlist.html
Google: https://www.google.com/permissions/trademark/our-trademarks.html
Linux: http://www.linuxfoundation.org/programs/legal/trademark/attribution
Python: https://www.python.org/psf/trademarks/