Draft Opportunity Brief Template

Owned by Sarina Canelake
Last updated: Apr 24, 2023
1 min read

  1. Objective - Clearly, in one sentence

  2. Persona - Who is the idea PRIMARILY for? For the sake of the exercise, limit to one persona. (Current personas derive from the Platform Map and are: 1) leaner; 2) course author; 3) course admin; 4) researcher; 5) developer. If you don’t feel your idea aligns closely to one of these personas, feel free to add your own or tweak the existing personas to fit.)

  3. Source - Where did the idea come from?

  4. Market Evidence - Do you have direct input from the market(s)? If not, what 1-2 questions could be asked of the market during a market scoping/discovery research phase to test/validate the idea?

  5. Impact - What would the impact of the idea be and how would you measure it?