2023-06-28 Marketing WG

Item

Presenter

Notes

Action Required

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Presenter

Notes

Action Required

eMOOCs conference summary

Stefania & Juan

-Overall it was a successful event - @Stefania Trabucchi will create a blog post summary

-brand awareness was strong

-should have collaborated with the organizers more closely to interact with attendees more and increase the presence felt

Taking learning lessons and applying it to the next external conference

Next quarterly conference

Eden & Cecilia

Choosing between LWMOOCs and https://www.educause.edu/

-community co-sponsors need to be defined

  • @Cecilia Liu will share detailed info about educause

  • LWMOOCs discusses the latest advances in MOOCs and has active workshops and poster sessions

  • Sponsor info: IEEE LwMOOCS 2023 | 2023 Prospectus

Next Open edX meetup

Eden

Featuring Generative AI & environmental Sustainability

Please promote: Generative AI & Sustainability Strategies Leveraging the Open edX Platform

DemoX Course V.2

@John Swope

collected feedback regarding value proposition, content & segmentation from a marketing & provider perspective, including details such as replacing mentions of edX with Open edX, updating the introductory video to include Axim staff (currently features Anant), including V2 of the DemoX course by default in the software installations, updating the course on edx.org, etc.

  • @John Swope will share brainstorming doc in the marketing Slack channel and notify me, once the DemoX course survey has been completed to share with the broader provider community

OKR Strategy Review

Eden

Douglas (OC) is looking into a strategy for surveying Open edX customers with the help of other providers, regarding their experience with the Open edX platform and will link updated strategy document in GH

@Stefania Trabucchi volunteered to assist Doug in this effort and will connect with him separately

OKR Strategy Review

Eden

was not present to provide an update on finding projects using the Open edX platform - creating a list (logo or link, etc.) of those using the Open edX platform (4500 sites have been discovered using a custom script) and to publish/highlight it on the website.

Eden will ping to connect with on this effort

GH Marketing Board

Eden

All members, who have items listed on the OKR sheet, should ensure that they exist as tickets on the GH board and update tickets accordingly

Please ping Eden, if you do not have access to the marketing project board in GH: https://github.com/orgs/openedx/projects/49/views/1