Transcript & summary: Otter Voice Meeting Notes

Automated summary (could be incorrect):

Open edX Marketing Discussion

Summary

• Open edX conference use cases and sponsorship opportunities. 0:00

  • Unknown speaker discusses living in Spain and Germany, while Speaker 1 discusses the Open edX conference and call for proposals.

  • Providers asked to reach out to clients with use cases for Open edX conference track.

  • Speaker 5 inquires about the availability of the proposed keynote speaker for a pre-conference meetup.

• Conference planning, marketing, and visa support. 7:14

  • Speaker 2 suggests contacting Professor X to see if she's interested in conducting a virtual presentation for the conference, as she's a professor at Stellenbosch University and the conference will take place there.

  • Speaker 1 confirms that Professor X has not been contacted about the conference and will double-check to avoid any confusion.

  • Speaker 1 discusses a Google ads campaign for a conference, with a focus on targeting technology hubs in Africa.

  • Organization plans to co-sponsor Learning Technologies conference with 10-12k attendees, larger than previously thought.

• Sponsorship for tech conference with package options. 15:24

  • Speaker 3 discusses options for sponsorship packages, including costs and benefits.

  • Speaker 3 suggests using a 116 square meter booth location between two theaters to maximize foot traffic.

  • Esteban suggests optional conference tickets for team members, as some may not find it relevant.

• SEO and content optimization for Open edX platform. 23:22

  • Open edX platform video created to increase conference ticket conversions.

  • Strategy to link videos to articles via UTM parameters finalized, with ongoing monitoring of video campaign performance.

  • Stefania proposes rebranding Open edX as Open edX LMS for clarity, but trademark agreement complicates logo change.