2024-08-14 BizDev WG Meeting Notes

3pm-4pm

Welcome and Introduction

Vineet & Stefania

3pm-4pm

Why WG-BizDev?

Vineet & Stefania

Stellenbosch Workshop: The workshop held in Stellenbosch was the initial action point, gathering feedback from various contributors and external attendees on Open edX roadmap.

SWOT Analysis: Information was gathered through a SWOT analysis, aiming to understand the product's vision, market trends and future expectations.

3pm-4pm

Quick review of Key Documents and Background

Vineet & Stefania

SWOT: https://openedx.slack.com/files/U1ASJT19T/F07C6771DM0/swot-_analysis_open_edx-2024.pdf

3pm-4pm

Key Discussion Points

Vineet & Stefania

• Refine the activity areas and develop actionable product development strategies.

• Engage in discussions to clarify the product's purpose and vision, with a focus on strategic business development, market expansion, product innovation, and enhancing platform competitiveness.

• Community and Provider Alignment: Agreement to follow the feedback from Stellenbosch to bridge the gap between the community and providers.

• AI Strategy Development: Emphasis on developing an AI strategy for the product and redesigning the deployment of Open edX.

• Market Trends and Needs: The need to integrate current educational trends into the product's development and align with market needs (Residential Learning AKA Blendend learning

   

3pm-4pm

Actionable Steps

Vineet & Stefania

• Documentation and Strategic Action Plan: Eden prepared a "Strategic Action Plan for Open edX Platform Enhancements." The document link was shared.

• Prioritization and Vision: Questions arose about defining priorities and the vision for Open edX, with a focus on expanding the community and differentiating from other LMS platforms.

• Optimization Gaps: The importance of optimizing the relationship between Github contributors, technical teams, and the broader community was highlighted.

3pm-4pm

Defining BizDev WG vs. Marketing WG

Vineet & Stefania

BizDev WG:

• Market Penetration and Expansion

• Partnership Development

• Revenue Growth

• Product Alignment to Market Needs

Marketing WG:

• Brand awareness and promotion.

• Content creation and social media management.

• Lead generation and customer engagement.

• Event participation and public relations.

3pm-4pm

Future Planning

Vineet & Stefania

• Proposal Process: Jenna will prepare and demonstrate the proposal process in the next meeting, with a focus on aligning proposals with the strategy.

• Expert Group Creation: Discussion on forming an expert group to assist in analyzing and refining proposals.

• Residential and Blended Learning: Consideration of residential learning as a potential new product area.

3pm-4pm

Wrap-Up

Vineet & Stefania

The next meeting will include a presentation by Jenna on the proposal process.

Further exploration of blended learning opportunities and the creation of an expert group are planned action points.

The meeting concluded with a focus on preparing for the next steps, including reviewing shared documents and refining the proposal process.