• Verified

    • 2024-08-14 BizDev WG Meeting Notes

    Owned by Stefania Trabucchi, created
    Sept 03, 2024
    2 min read

    All public Working Group meetings follow the Recording Policy for Open edX Meetings

     Date

    Aug 14, 2024

     Participants

    ehuthmacher@axim.org
    natalia@raccoongang.com
    douglas@opencraft.com
    jmakowski@axim.org
    juan.montoya@edunext.co
    @Nicole Kessler
    regis@behmo.com
    scanelake@tcril.org
    @Stefania Trabucchi
    t.pais@abstract-technology.de
    vineetm@titaned.com
    xavier@opencraft.com

     Goals

    KICK-OFF Meeting to present and define priorities and goals for this new group.

    The Biz Dev Working Group serves to bridge the Open edX community and the global market, aligning platform development with market needs, expanding adoption, and identifying & creating sustainable revenue streams. Our focus is on market expansion, product development, and building strategic partnerships to ensure the platform's long-term success.

     Discussion topics

    Time

    Item

    Presenter

    Notes

     

    Time

    Item

    Presenter

    Notes

     

    3pm-4pm

    Welcome and Introduction

    Vineet & Stefania

     

     

    3pm-4pm

    Why WG-BizDev?

    Vineet & Stefania

    Stellenbosch Workshop: The workshop held in Stellenbosch was the initial action point, gathering feedback from various contributors and external attendees on Open edX roadmap.

    SWOT Analysis: Information was gathered through a SWOT analysis, aiming to understand the product's vision, market trends and future expectations.

     

    3pm-4pm

    Quick review of Key Documents and Background

    Vineet & Stefania

    SWOT: https://openedx.slack.com/files/U1ASJT19T/F07C6771DM0/swot-_analysis_open_edx-2024.pdf

     

    3pm-4pm

    Key Discussion Points

    Vineet & Stefania

    • Refine the activity areas and develop actionable product development strategies.

    • Engage in discussions to clarify the product's purpose and vision, with a focus on strategic business development, market expansion, product innovation, and enhancing platform competitiveness.

    • Community and Provider Alignment: Agreement to follow the feedback from Stellenbosch to bridge the gap between the community and providers.

    • AI Strategy Development: Emphasis on developing an AI strategy for the product and redesigning the deployment of Open edX.

    • Market Trends and Needs: The need to integrate current educational trends into the product's development and align with market needs (Residential Learning AKA Blendend learning

       

     

    3pm-4pm

    Actionable Steps

    Vineet & Stefania

    • Documentation and Strategic Action Plan: Eden prepared a "Strategic Action Plan for Open edX Platform Enhancements." The document link was shared.

    • Prioritization and Vision: Questions arose about defining priorities and the vision for Open edX, with a focus on expanding the community and differentiating from other LMS platforms.

    • Optimization Gaps: The importance of optimizing the relationship between Github contributors, technical teams, and the broader community was highlighted.

     

    3pm-4pm

    Defining BizDev WG vs. Marketing WG

    Vineet & Stefania

    BizDev WG:

    • Market Penetration and Expansion

    • Partnership Development

    • Revenue Growth

    • Product Alignment to Market Needs

    Marketing WG:

    • Brand awareness and promotion.

    • Content creation and social media management.

    • Lead generation and customer engagement.

    • Event participation and public relations.

     

    3pm-4pm

    Future Planning

    Vineet & Stefania

    • Proposal Process: Jenna will prepare and demonstrate the proposal process in the next meeting, with a focus on aligning proposals with the strategy.

    • Expert Group Creation: Discussion on forming an expert group to assist in analyzing and refining proposals.

    • Residential and Blended Learning: Consideration of residential learning as a potential new product area.

     

    3pm-4pm

    Wrap-Up

    Vineet & Stefania

    The next meeting will include a presentation by Jenna on the proposal process.

    Further exploration of blended learning opportunities and the creation of an expert group are planned action points.

    The meeting concluded with a focus on preparing for the next steps, including reviewing shared documents and refining the proposal process.

     

     Action items

     Decisions