A slide deck that succinctly articulates a foundational Open edX Product Narrative. This narrative will be used to guide decisions around the Core Product Offering.
Action items & decisions
Aug 2, 2022
Why are we building the product narrative?
It’ll help us define the core product
It’ll inform the product roadmap
It’ll help us articulate the product vision
What things should we cover in our competitor analysis
Verticals (higher ed, K12, etc.) and use cases (scale, async/sync learning, etc.)
Things that Open edX does really well today (so not functionality and support for on-campus learning)
Areas we feel we should focus on:
Interoperability - integratation with the existing stack of tools and services (example: MIT is using Instructure to support on-campus learning, they have Open edX-powered MIT residential, and a number of platforms targetting non-matriculated learners
[ON HOLD] Complete the competitor matrix for higher ed @Faqir Bilal@Jenna Makowski@Sattaking Sattaking
Compile all resources related to this competitor research/analysis @Jenna Makowski
Have the final deliverable ready for distribution by November 8, 2022
Aug 9, 2022
Key decision: Hold off an a competitor/gap analysis. Focus first on identifying the fundamental needs and associated features required to support the primary Open edX use case - what Open edX was designed to do.
Primary use case we will start with: Deliver online courses asynchronously and at scale, with scale defined as [number of learners total, number of learners at a time, and must also parse edX from rest of ecosystem].
Deliverable: A mindmap/diagram that answers the question: What does each user/persona need in order to accomplish the primary use case? From this we will:
Distill a list of core features that will drive the definition of a Core Product Offering
Enable granular mapping of the Core Product Offering to the Tech Core
Lay the groundwork for writing the product narrative
Lay the ground for gap analyses for secondary use case
Narrative challenge: Open edX is a generic core that can support many broad use cases. Look to similar organizations for inspiration on framing, messaging such as wordpress.org
Reviewed mapping of features created by Marco for edX. (Source)
Make a list of use cases that we can work on next (and get input from the wider group) and propose a workflow for working on them. Share it with the rest of the group before the next PWG meeting. @Jenna Makowski@Faqir Bilal
Who is Open edX for? <who is the protagonist of our story>
What problem(s) does it solve for them? <introduce the conflict>
Obstacles to solving the problems
How does Open edX solve these problems
What happens if we don’t solve these problems <the pain of not going ahead with our solution>
Who we are as an organization
Where we've been, where we are, and where we are going
Name the enemy
Answer “Why now?”
Show the promised land before explaining how you’ll get there
Identify obstacles—then explain how you’ll overcome them
Present evidence that you’re not just blowing hot air
What are the conditions that have led to conflict? For example, has the world changed in some ways but not in others?
What is the conflict?
How can the conflict be resolved?
What can you/your product do to resolve this conflict?
Why are you the right person to resolve this conflict?
Wordpress.org: https://wordpress.org/ Similarities to Open edX in that users are presented with a “generic core”, which can be easily customized to nearly endless potential. Open edX as the wordpress of online learning platforms?
Compile background and context docs
Primary use case mind maps
Competitive analysis with 4-6 top vendors
Share any product narratives that we like
Distill into a product narrative slide deck
Aug 2, 2022
Aug 9, 2022
Complete the competitor matrix for higher ed [on hold]
Product Core and Tech Core: tCRIL has been brainstorming about what “core” means, both from a technical perspective and a product/user perspective. This diagram provides a visual representation of possible convergence and divergence between product and tech cores.