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Biz Dev Focus Groups​

Description 

Tangible Outcomes / OKRs ​

Activities to Meet Goals ​

Market Penetration and Expansion ​

Focuses on identifying and entering new geographic regions and industry sectors to expand Open edX’s user base. ​

  • Increased market share in targeted regions. ​

  • Identification and entry into new industry sectors. ​

  • Partnerships with local organizations to facilitate market entry. ​

  • Conduct market research to identify potential markets. ​

  • Develop regional marketing strategies. ​

  • Engage with local partners to understand specific market needs. ​

  • Organize regional events to promote Open edX. 

Product Influence and Alignment ​

Ensures that product development aligns with market needs ​

  • Incorporation of market-driven features into the product roadmap. ​

  • Improved alignment between product offerings and market demand. ​

  • Enhanced platform competitiveness based on user feedback. 

  • Facilitate regular feedback sessions with market stakeholders. ​

  • Organize joint workshops with Product Development WG. ​

  • Provide market intelligence to inform product decisions. ​

  • Collaborate on product feature prioritization. 

Partnership Development ​

Establishes and nurtures strategic partnerships that enhance the platform’s capabilities and market presence. ​

  • Formation of key strategic partnerships. ​

  • Co-branded initiatives and collaborations. ​

  • Increased market presence through partnerships. 

  • Identify potential partners in key markets. ​

  • Develop and propose partnership agreements. ​

  • Organize joint initiatives with partners (e.g., webinars, co-branded content). ​

  • Maintain and grow relationships with existing partners.

Revenue Growth​

NOTE: next slide has an expanded definition/ scope (called Member Success & Platform Enablement) . If the Focus Group agrees, expanded scope could be folded into this FG ​

Focuses on supporting Open edX ecosystem, community members, and partners by identifying innovative revenue models within the broader edTech industry.  ​

- Identification of revenue models or tools that increase partner success. ​
- Analysis of pricing models for services using Open edX. ​
- Support in developing services for clients using the Open edX platform. 

- Gather feedback from members on needed tools and services. ​
- Identify and support new features that enable better service delivery. ​
- Conduct competitive pricing analysis. ​
- Research new revenue models in edTech. 

Common Activities

Community Engagement and Transparency

Aims to foster an inclusive, collaborative community that supports the growth and innovation of Open edX while ensuring that all documentation and communication are up-to-date and well-coordinated.

  • High levels of community involvement in Biz Dev activities. ​

  • Transparent and up-to-date documentation and communication. ​

  • Regular and effective engagement with the Open edX community. 

  • Organize community events, webinars, and feedback sessions. ​

  • Regularly update community on Biz Dev progress via Discourse and other platforms. ​

  • Coordinate with other WGs to ensure consistent communication. ​

  • Document all processes clearly. 

Suggestion/ Question for Revenue Growth Focus Group: Would you like to broaden the scope and add "Member Success" to this Focus Group Activities?

Revenue Growth

Focuses on supporting Open edX ecosystem, community members, and partners by identifying innovative revenue models within the broader edTech industry. ​

(Members to review if this should expand into Member Success and Platform Enablement).

- Identification of revenue models or tools that increase partner success. ​
- Analysis of pricing models for services using Open edX. ​
- Support in developing services for clients using the Open edX platform. 

- Gather feedback from members on needed tools and services. ​
- Identify and support new features that enable better service delivery. ​
- Conduct competitive pricing analysis. ​
- Research new revenue models in edTech. 

Member Success and Platform Enablement

Focuses on supporting Open edX community members and partners in developing services for clients, while identifying features, tools, and innovative revenue models within the broader edTech industry. It also analyzes potential revenue streams that could benefit the Open edX ecosystem and partners.

  • Identification of member-enabling features/tools. ​

  • Improved partner satisfaction and support for service delivery. ​

  • Recommendations for innovative revenue models that align with Open edX's non-profit mission. ​

  • Analysis of pricing models for services using Open edX. 

  • Collect feedback from members on needed tools and services. ​

  • Research and recommend revenue streams based on edTech industry trends. ​

  • Conduct competitive pricing analysis for member-offered services. ​

  • Organize feedback loops between members and developers. ​

  • Advocate for educational programs to improve member success. 

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