Overview of Biz Dev Focus
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Description
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Tangible Outcomes / OKRs
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Groups
The Biz Dev Working Group has launched a set of Focus Groups designed to drive specific initiatives aligned with our mission to grow and enhance Open edX. These groups allow community members to focus on targeted areas critical to the platform's success and evolution.
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Purpose of Focus Groups
Each Focus Group addresses a core aspect of Open edX's growth strategy:
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Focuses on identifying and entering new geographic regions and industry sectors to expand Open edX’s user base.
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Increased market share in targeted regions.
Identification and entry into new industry sectors.
Partnerships with local organizations to facilitate market entry.
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Conduct market research to identify potential markets.
Develop regional marketing strategies.
Engage with local partners to understand specific market needs.
Organize regional events to promote Open edX.
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Product Influence and Alignment
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Ensures that product development aligns with market needs
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Incorporation of market-driven features into the product roadmap.
Improved alignment between product offerings and market demand.
Enhanced platform competitiveness based on user feedback.
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Facilitate regular feedback sessions with market stakeholders.
Organize joint workshops with Product Development WG.
Provide market intelligence to inform product decisions.
Collaborate on product feature prioritization.
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Partnership Development
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Establishes and nurtures strategic partnerships that enhance the platform’s capabilities and market presence.
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Formation of key strategic partnerships.
Co-branded initiatives and collaborations.
Increased market presence through partnerships.
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Identify potential partners in key markets.
Develop and propose partnership agreements.
Organize joint initiatives with partners (e.g., webinars, co-branded content).
Maintain and grow relationships with existing partners.
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Revenue Growth
NOTE: next slide has an expanded definition/ scope (called Member Success & Platform Enablement) . If the Focus Group agrees, expanded scope could be folded into this FG
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Focuses on supporting Open edX ecosystem, community members, and partners by identifying innovative revenue models within the broader edTech industry.
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- Identification of revenue models or tools that increase partner success.
- Analysis of pricing models for services using Open edX.
- Support in developing services for clients using the Open edX platform.
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- Gather feedback from members on needed tools and services.
- Identify and support new features that enable better service delivery.
- Conduct competitive pricing analysis.
- Research new revenue models in edTech.
Common Activities
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Community Engagement and Transparency
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Aims to foster an inclusive, collaborative community that supports the growth and innovation of Open edX while ensuring that all documentation and communication are up-to-date and well-coordinated.
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High levels of community involvement in Biz Dev activities.
Transparent and up-to-date documentation and communication.
Regular and effective engagement with the Open edX community.
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Organize community events, webinars, and feedback sessions.
Regularly update community on Biz Dev progress via Discourse and other platforms.
Coordinate with other WGs to ensure consistent communication.
Document all processes clearly.
Suggestion/ Question for Revenue Growth Focus Group: Would you like to broaden the scope and add "Member Success" to this Focus Group Activities?
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Revenue Growth
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Focuses on supporting Open edX ecosystem, community members, and partners by identifying innovative revenue models within the broader edTech industry.
(Members to review if this should expand into Member Success and Platform Enablement).
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- Identification of revenue models or tools that increase partner success.
- Analysis of pricing models for services using Open edX.
- Support in developing services for clients using the Open edX platform.
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- Gather feedback from members on needed tools and services.
- Identify and support new features that enable better service delivery.
- Conduct competitive pricing analysis.
- Research new revenue models in edTech.
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Member Success and Platform Enablement
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Focuses on supporting Open edX community members and partners in developing services for clients, while identifying features, tools, and innovative revenue models within the broader edTech industry. It also analyzes potential revenue streams that could benefit the Open edX ecosystem and partners.
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Identification of member-enabling features/tools.
Improved partner satisfaction and support for service delivery.
Recommendations for innovative revenue models that align with Open edX's non-profit mission.
Analysis of pricing models for services using Open edX.
Collect feedback from members on needed tools and services.
Research and recommend revenue streams based on edTech industry trends.
Conduct competitive pricing analysis for member-offered services.
Organize feedback loops between members and developers.
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focuses on growing the platform’s user base across new regions and industries.
Product-Market Alignment ensures the platform development aligns with evolving market needs.
Partnership Development nurtures strategic partnerships that expand the platform’s reach and functionality.
Member Success and Revenue Growth supports the ecosystem and helps members identify innovative revenue models in the edTech space.
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Signing Up Process
To sign up for a Focus Group of your interest:
Please message, Stefania Trabucchi , Vineet Manuja , or send a message on the Slack Channel.
Let us know which group you are interested in.
You are ready to participate!
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Operating Model
Each Focus Group operates independently but is aligned with the overall objectives of the Biz Dev Working Group. The operating model is as follows:
Community-Led: Focus groups are led by community members, with roles distributed among participants. To enhance coordination and advancement, we recommend having both a primary and a secondary facilitator (even on a rotating basis).
Collaborative: Each group will collaborate with other Open edX Working Groups, specifically the Core Product and Marketing teams, to synchronize goals and activities.
Autonomy in Setting Goals: Focus Groups are encouraged to establish their objectives and key results (OKRs) by considering community feedback and input. Each Focus Group Confluence page already includes a suggested set of goals to guide this process.
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Responsibilities of Each Focus Group
Each Focus Group is entrusted with specific responsibilities, which include:
Identifying Key Objectives: Defining clear goals aligned with the group's scope and community needs.
Driving Initiatives: Developing and executing strategies to achieve their objectives.
Regular Updates: Maintaining clear and current documentation and providing consistent updates to the Biz Dev Working Group and the broader community.
Collaboration: Actively engaging with other Open edX teams to ensure alignment with overarching goals.