Vineet Manuja Eden Huthmacher Esteban Etcheverry Natalia Vynogradenko
Agenda
Prepare OKR so that we can present them in the BD meeting
Dive deeper into our ideas and start working on them
Brainstorm
We want to have a Brand Ambassador with powerful personality to promote Open edX in the media etc.:
hire one
find a project and partner who can become a brand ambassador who will be promoting a brand
build a network of influencers, maybe sponsor videos
Highlight regularly that the Open edX platform is modern, is becoming easier and easier to use and to maintain - change the narrative that Open edX is difficult. It’s evolving, has regular updates etc. All - deployment, maintenance and upgrades. Tutorial from Regis. We understand that comparing to other platforms Open edX is not yet easy
but we are improving and this is what we need to highlight. Integrate the AI bots who is more accurate and helps people to navigate through documentation. Offline Workshop in different cities similar to Django Girls on how to deploy and customise Open edX to involve more members to the Open edX community.
Research if it’s true that US gov mandates to use certain LMSs, and if yes, we need to lobby our interests there - in the state of Florida, Universities has to use Canvas for the credit based programs. It’s mandatory. It will be nice to explore if AXIM can lobby this. We have to find a workaround.
Explore regional communications in local languages and identify the user base
Work on messaging on how to present the pricing comparing to other LMSs
Revenue models - research how other LMSs are doing that. Compare our business-related processes with other communities.
do other LMSses suggest access to sandbox environment? How does our sandbox and product itself compares to others.
Action items
Plugins marketplace as a new revenue stream - partners want to participate in this initiatives as stakeholders. This can be a fundamental part of the Open edX platform. If someone builds a plugin and followed all the rules, this can be a magnet for new members.
Improve prospect management - have a list of questions for initial meeting. Eden can initially engage with the lead together with the partner or separately to make sure that a prospect has a great experience and the requirements are met.
What is the success of the members?
We need to build a transparency for leads distribution/funded projects distribution - the community is asking for that. Write down the rules
How to improve a trust between the community members? (the context - Sandbox)
Distinguish contributors program
Action items
- Eden Huthmacher to double check who can communicate the leads of
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- Sandbox (it’s confirmed that only AXIM has a right to contact these leads, not the vendor who is hosing the Sandbox).
- Eden Huthmacher is approving the budget for the Newsletter to send out to the Sandbox prospects
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- Natalia Vynogradenko come up with the proposal of brand ambassadors program to involve influencers and have them to drive attention to Open edX. Maybe work together with Bohuslava from RG because she has similar idea about thoughts leadership involvement
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- Esteban Etcheverry to provide information about the budget and main figures for involvement of Sal Khan
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Tangible Outcomes / OKRs
Positioning of Open edX - are we competing with Canvas/Moodle or what os our goal?
Attract people who is not still on Open edX
Identification of revenue models or tools that increase partner success.
Analysis of pricing models for services using Open edX.
Support in developing services for clients using the Open edX platform.
Activities to Meet Goals
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Gather feedback from members on needed tools and services.
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Identify and support new features that enable better service delivery.
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Conduct competitive pricing analysis.
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- Esteban Etcheverry suggest improvements on the prospect triage from the contact me form.
- Natalia Vynogradenko involve BD and Marketplace groups as stakeholders (to provide strategic and marketing input) for plugin marketplace (it’s probably is in the proposal ) [Community Proposal] Open edX Extensions Marketplace
- Natalia Vynogradenko what is the success for members? (individuals, vendors)
- Eden Huthmacher write down the criteria for the lead distribution process so that we have this as a reference
- Natalia Vynogradenko research how other communities work, who makes the development projects, who budgets this etc. The context: the board decided eventually to stop the funded projects so that community is sustainable on its own and we need to understand if this is how the other open source communities work.
- Vineet Manuja come up with idea for people to collaborate more