2017-09 Meeting

edX Organization update

@Mark Haseltine (Deactivated)

• some team-members have left, new are taking over the roles.

• is this a spike? yes it is (August is a nice month for this), but rest assured everything is still on track, the strategy remains the same, etc, etc.

• the message from Madrid's conference (providers could use more help from edx.org) was heard and point taken. this is now to some extent a priority (see below)

Open jobs at edX 

@Edward Zarecor (Do Not Use) (Deactivated)

• Open edX Community Lead

• Director of Open Source Business

Open edX Marketing site

@Patrick Cavallario (Deactivated)

• Update on New Open edX Site

  • position Open edX on the open source market in more systematic and lead-capturing way. 

  • what are the benefits, key features, etc

  • help generate providers more sales

  • ETA for some initial release is end of October 

  • open.edx.org to be the site (the old one will move to code.edx.org)

  • needs to be a collaborative effort in terms of content

    • all vendors should send some useful marketing materials to @Patrick Cavallario (Deactivated)

    • Patric should have the deciding vote on what to use on the site (in order to prevent chaos)

      @Patrick Cavallario (Deactivated) to share the site's outline to other to comment

• Case Study Submission Process

  • we need to work out the best way to submit & present case-studies

  • structure 

    • category (academic/corporate/non-profits/online academy/)

    • what was the challenge?

    • how it was solved?

    • images/videos

• Vendor Page

  • wiki page is no more the best way to help customers choosing a vendor

  • introduce some new way  referral program, filters, etc

  • vendors to be able to update the information about them

• Create/use some slack channel for #marketing (or you can stop by in chat if you happen to be in Boston area )

• Events - some part of the site should be devoted to the events

• Licensing of the content on the site? Will we be able to reuse it? 

Round-table discussion

• when/where will be the next conf?

  • not planned yet

• what is the process to select talks for the conf?

  • it's a balance between tech/philosophy, old/new people, business/academic, etc. we're thinking on how to open up this selection process to the community

  • maybe we should have some talk-selection committee formed from edx'er as well as vendors as well as academics...

• what other areas that edx.org can collaborate with the community on marketing apart from the site? some co-marketing? pr, storytelling? working with press? 

  • not yet considered, but worth thinking about it

  • vendors should maybe gang-up to market Open edX to produce synergetic result. edx.org may work as a middle-man. but vendors shouldn't wait for it - push us, we will be pushed  

  • this may be put on the Global Forum agenda

  • Open edX is not know as a platform of choice. in many cases customers don't know about Open edX at all 

  • presenting on industry-leading conferences is an option. we can take our advantages as a non-profit to try promoting ourselves