Course Goal Setting

TL;DR:

We’re excited to launch Course Goal Setting as the first feature of the Learner Onboarding project! Both our internal research and industry data show that goal setting and planning supports learner success. It also supports learners’ time management efforts and accountability. By prompting learners to set their goals when beginning a course and subscribe to helpful reminder emails, we expect to increase engagement and completion rates.

Release date: 12/6/2021

Product owner: @Kaitlin Ahern (Deactivated)

What is it?

The feature adds a new Weekly Learning Goal widget to the course home page. To use, learners simply select a weekly learning goal and are automatically subscribed to goal reminder emails. The weekly reminders continue until the learner completes their course and/or their audit access ends. Learners can modify/cancel their goal and reminder settings at any time from the widget or via links in the email.

Key talking points for customers:

Course Goal Setting will be enabled for all learners in all courses. It is optional for learners to use.
It’s a continuation of our strategy to incorporate time management support in courses as a means of increasing learner success
- Past reference: Personalized Learning Schedules increased Engagement Rates by ~15% and Completion Rates by ~50%
The second feature of Learner Onboarding, the Product Tour, will include a prompt to encourage feature adoption (coming later this month!)

Anticipated Results:

50% Feature Adoption Rate
15% increase in Engagement Rate
20% increase in Course Completion Rate

Link(s) to additional details:

Credits:

Thanks to the Engage Squad for their dedication to improving the learner experience and supporting successful learning outcomes! Special thanks to:

@Hilary Gordon (Deactivated) and @Kavya Basu for the thorough discovery and amazing designs
@Matthew Piatetsky (Deactivated) for leading the technical efforts