@Esteban Etcheverry @Tahir Latif @Natalia Vynogradenko

Agenda

1. Organize a Team Meeting: Review your Confluence page for the current member list and connect with team members.

   1. Update the participant list as needed. We can send a community notification on your behalf, or you’re welcome to reach out directly.

2. Outline Key Objectives and Actions: Draft 2-3 primary objectives and a list of key activities to support member success and revenue strategies, and prepare to share them at the next meeting.

   1. A template and sample OKRs and activities are already on the Confluence.

3. Bring in Sales-Focused Colleagues: Sales-facing colleagues can offer invaluable insights on customer success and engagement. Please encourage your colleagues in Business Development and Sales to join and bring their perspectives!

Brainstorm

1. We want to have a Brand Ambassador with powerful personality to promote Open edX in the media etc.:

   1. hire one

   2. find a project and partner who can become a brand ambassador who will be promoting a brand

   3. build a network of influencers, maybe sponsor videos

2. Highlight regularly that the Open edX platform is modern, is becoming easier and easier to use and to maintain - change the narrative that Open edX is difficult. It’s evolving, has regular updates etc. All - deployment, maintenance and upgrades. Tutorial from Regis. We understand that comparing to other platforms Open edX is not yet easy but we are improving and this is what we need to highlight. Integrate the AI bots who is more accurate and helps people to navigate through documentation.

3. Offline Workshop in different cities similar to Django Girls on how to deploy and customise Open edX to involve more members to the Open edX community.

4. Research if it’s true that US gov mandates to use certain LMSs, and if yes, we need to lobby our interests there - in the state of Florida, Universities has to use Canvas for the credit based programs. It’s mandatory. It will be nice to explore if AXIM can lobby this. We have to find a workaround.

5. Explore regional communications in local languages and identify the user base

6. Work on messaging on how to present the pricing comparing to other LMSs

7. Revenue models - research how other LMSs are doing that. Compare our business-related processes with other communities.

   1. do other LMSses suggest access to sandbox environment? How does our sandbox and product itself compares to others.

Action items

• @Eden Huthmacher to double check who can communicate the leads of Sandbox

• @Eden Huthmacher is approving the budget for the Newsletter to send out to the Sandbox prospects

• @Natalia Vynogradenko come up with the proposal of brand ambassadors program to involve influencers and have them to drive attention to Open edX. Maybe work together with Bohuslava from RG because she has similar idea about thoughts leadership involvement

• @Esteban Etcheverry to provide information about the budget and main figures for involvement of Sal Khan

Tangible Outcomes / OKRs ​

• Positioning of Open edX - are we competing with Canvas/Moodle or what os our goal?

• Attract people who is not still on Open edX

• Identification of revenue models or tools that increase partner success. ​

• Analysis of pricing models for services using Open edX. ​

• Support in developing services for clients using the Open edX platform.

Activities to Meet Goals ​

• Gather feedback from members on needed tools and services. ​

• Identify and support new features that enable better service delivery. ​

• Conduct competitive pricing analysis. ​

• Research new revenue models in edTech.