2023-05-31 Marketing WG

Date: May 31, 2023

Participants: @Juan Camilo Montoya @Stefania Trabucchi @Nicole Kessler @Cecilia Liu @Doug, Harrison, @Angie Ruíz Harrison Juan Garcia, NataliaRG, EstebAN

Agenda:

short recap about EMOOCS

Continue with the MWG’s OKR list https://docs.google.com/spreadsheets/d/10Ju_m1DgERpvfYaFrW7bu5XMU402UqVseCr7IRKBtzw/edit?usp=sharing left from last group meeting, go through items and get clarifications from proposed service providers.

Discussions:

Time

Discussion Item

Action

Time

Discussion Item

Action

10:00 am

  • New Member :

    VALTENTINA from Aulasneo

Welcome

10: 15 am -10:58 am

Emoocs

https://emoocs.hpi.de/index.php/registration/

abstract, edunext and raccoongang will meet separately to work on the final slides

OKR’s
Create a backlink strategy for the How-To video series, along with a brand awareness survey and UTM tracking

video material is not final ready
blocked by IBL. Group needs the videos to be published on youtube to start creating UTM codes

SEO strategy: we need to add videos in the website with some text and content.

Content creation group should be created to prepare strong outcomes.

So far SEO strategy: backlink to shared are not available jet

video links go here:
https://github.com/openedx/wg-marketing

OKR’s
SEO strategy – Update

Natalia added to the group

OKR’s

Wikipedia entry – Update

Valentina and Nicole are working together to prepare the text

OKR’s

”Why Open edX?” – Update

Each partner create custom content about “Why Open edX?” that explain why to choose the solution.'

Please add page link into the OKR’s document, if possible.

Requirements:
link back to open edx
positive content

OKR’s

  • Each partner can provide cases for publication on the site. – Update

Please share in advance use case to Eden.

"Social impact topic” is the Axim maxime.

  • OKR’s
    Monitor and analyze competitor strategies – Update

Goal: Compare in more detail how other solutions/competitors increase brand presence.

Compare: events, socials etc.

OKR’s

Establish and maintain a strong presence on social media – Update

Social Media Posting Schedule

see document