2023-05-31 Marketing WG

Date: May 31, 2023

Participants: @Juan Camilo Montoya @Stefania Trabucchi @Nicole Kessler @Cecilia Liu @Doug, Harrison, @Angie Ruíz @Faqir Bilal @Ayaz Quraishi@Angie Ruíz @Alexandra Nabokina @Ana Garcia Harrison Juan Garcia, NataliaRG, EstebAN

Agenda:

short recap about EMOOCS

Continue with the MWG’s OKR list https://docs.google.com/spreadsheets/d/10Ju_m1DgERpvfYaFrW7bu5XMU402UqVseCr7IRKBtzw/edit?usp=sharing left from last group meeting, go through items and get clarifications from proposed service providers.

Discussions:

Time	Discussion Item	Action

Time	Discussion Item	Action
10:00 am	New Member : VALTENTINA from Aulasneo	Welcome
10: 15 am -10:58 am	Emoocs	https://emoocs.hpi.de/index.php/registration/ abstract, edunext and raccoongang will meet separately to work on the final slides
	OKR’s Create a backlink strategy for the How-To video series, along with a brand awareness survey and UTM tracking	video material is not final ready blocked by IBL. Group needs the videos to be published on youtube to start creating UTM codes SEO strategy: we need to add videos in the website with some text and content. Content creation group should be created to prepare strong outcomes. So far SEO strategy: backlink to shared are not available jet video links go here: https://github.com/openedx/wg-marketing
	OKR’s SEO strategy – Update	Natalia added to the group
	OKR’s Wikipedia entry – Update	Valentina and Nicole are working together to prepare the text
	OKR’s ”Why Open edX?” – Update	Each partner create custom content about “Why Open edX?” that explain why to choose the solution.' Please add page link into the OKR’s document, if possible. Requirements: link back to open edx positive content
	OKR’s Each partner can provide cases for publication on the site. – Update	Please share in advance use case to Eden. "Social impact topic” is the Axim maxime.
	OKR’s Monitor and analyze competitor strategies – Update	Goal: Compare in more detail how other solutions/competitors increase brand presence. Compare: events, socials etc.
	OKR’s Establish and maintain a strong presence on social media – Update	Social Media Posting Schedule see document