Date: May 31, 2023
Participants: @Juan Camilo Montoya @Stefania Trabucchi @Nicole Kessler @Cecilia Liu @Doug, Harrison, @Angie Ruíz Harrison Juan Garcia, NataliaRG, EstebAN
short recap about EMOOCSContinue with the MWG’s OKR list https://docs.google.com/spreadsheets/d/10Ju_m1DgERpvfYaFrW7bu5XMU402UqVseCr7IRKBtzw/edit?usp=sharing left from last group meeting, go through items and get clarifications from proposed service providers.
New Member :
VALTENTINA from Aulasneo
10: 15 am -10:58 am
abstract, edunext and raccoongang will meet separately to work on the final slides
OKR’s Create a backlink strategy for the How-To video series, along with a brand awareness survey and UTM tracking
video material is not final readyblocked by IBL. Group needs the videos to be published on youtube to start creating UTM codes
SEO strategy: we need to add videos in the website with some text and content.Content creation group should be created to prepare strong outcomes.
So far SEO strategy: backlink to shared are not available jetvideo links go here:https://github.com/openedx/wg-marketing
OKR’sSEO strategy – Update
Natalia added to the group
Wikipedia entry – Update
Valentina and Nicole are working together to prepare the text
OKR’s”Why Open edX?” – Update
Each partner create custom content about “Why Open edX?” that explain why to choose the solution.'Please add page link into the OKR’s document, if possible.Requirements:link back to open edxpositive content
Each partner can provide cases for publication on the site. – Update
Please share in advance use case to Eden."Social impact topic” is the Axim maxime.
OKR’sMonitor and analyze competitor strategies – Update
Goal: Compare in more detail how other solutions/competitors increase brand presence.
Compare: events, socials etc.
Establish and maintain a strong presence on social media – Update
Social Media Posting Schedule