Transcript & summary: https://otter.ai/u/hOhFjFJoOeAURv9RO77nFlRA8S0?st=7Fd8JfgIQLVpL4Kw-2ogMPiRnhVTbtmNbiTbhZOmH0osDLnHXSEhGAM4lKSMWCXcez5jwjB9xqWRCTrHAJ85aoK8UNvLd2JsBMgGQ19ZN2t3XC591ktHNAbmq3LFyIZv%3ACec71U8OGoWKbSusn7sVW3rq9eo&is_new_user=false&tab=chat

Automated summary (could be incorrect):

Open edX Marketing Discussion

Summary

• Open edX conference use cases and sponsorship opportunities. 0:00

  • Unknown speaker discusses living in Spain and Germany, while Speaker 1 discusses the Open edX conference and call for proposals.

  • Providers asked to reach out to clients with use cases for Open edX conference track.

  • Speaker 5 inquires about the availability of the proposed keynote speaker for a pre-conference meetup.

• Conference planning, marketing, and visa support. 7:14

  • Speaker 2 suggests contacting Professor X to see if she's interested in conducting a virtual presentation for the conference, as she's a professor at Stellenbosch University and the conference will take place there.

  • Speaker 1 confirms that Professor X has not been contacted about the conference and will double-check to avoid any confusion.

  • Speaker 1 discusses a Google ads campaign for a conference, with a focus on targeting technology hubs in Africa.

  • Organization plans to co-sponsor Learning Technologies conference with 10-12k attendees, larger than previously thought.

• Sponsorship for tech conference with package options. 15:24

  • Speaker 3 discusses options for sponsorship packages, including costs and benefits.

  • Speaker 3 suggests using a 116 square meter booth location between two theaters to maximize foot traffic.

  • Esteban suggests optional conference tickets for team members, as some may not find it relevant.

• SEO and content optimization for Open edX platform. 23:22

  • Open edX platform video created to increase conference ticket conversions.

  • Strategy to link videos to articles via UTM parameters finalized, with ongoing monitoring of video campaign performance.

  • Stefania proposes rebranding Open edX as Open edX LMS for clarity, but trademark agreement complicates logo change.

Meeting link: Meet  

Agenda

• Open edX Conference 2024- Help spread the word!

  • Sessionize for presentation submissions: https://sessionize.com/open-edx-conference-2024

  • Sponsorship options- please indicate interest

  • Early Bird discount until April

  • GA campaign - Bohuslava is creating strategy outline

• Next external conference to attend -who is interested in joining?: https://www.learningtechnologies.co.uk/welcome/free-exhibition

  • Exhibition costs: (Open edX will cover $5K of booth expense)

  • RG confirmed participation as co-sponsor

  • 6x bigger than OEB Global, one of the biggest E-learning events, major LMS providers will participate

• Next Open edX meetup:

• OKR Review (starting at item 1): OKR´S MWG