Agenda, December 20th, 2023
Automated summary (could be incorrect):
Open edX Marketing Discussion
Summary
Open edX conference use cases and sponsorship opportunities. 0:00
Unknown speaker discusses living in Spain and Germany, while Speaker 1 discusses the Open edX conference and call for proposals.
Providers asked to reach out to clients with use cases for Open edX conference track.
Speaker 5 inquires about the availability of the proposed keynote speaker for a pre-conference meetup.
Conference planning, marketing, and visa support. 7:14
Speaker 2 suggests contacting Professor X to see if she's interested in conducting a virtual presentation for the conference, as she's a professor at Stellenbosch University and the conference will take place there.
Speaker 1 confirms that Professor X has not been contacted about the conference and will double-check to avoid any confusion.
Speaker 1 discusses a Google ads campaign for a conference, with a focus on targeting technology hubs in Africa.
Organization plans to co-sponsor Learning Technologies conference with 10-12k attendees, larger than previously thought.
Sponsorship for tech conference with package options. 15:24
Speaker 3 discusses options for sponsorship packages, including costs and benefits.
Speaker 3 suggests using a 116 square meter booth location between two theaters to maximize foot traffic.
Esteban suggests optional conference tickets for team members, as some may not find it relevant.
SEO and content optimization for Open edX platform. 23:22
Open edX platform video created to increase conference ticket conversions.
Strategy to link videos to articles via UTM parameters finalized, with ongoing monitoring of video campaign performance.
Stefania proposes rebranding Open edX as Open edX LMS for clarity, but trademark agreement complicates logo change.
Meeting link: Meet
Agenda
Open edX Conference 2024- Help spread the word!
Sessionize for presentation submissions: https://sessionize.com/open-edx-conference-2024
Sponsorship options- please indicate interest
Early Bird discount until April
GA campaign - Bohuslava is creating strategy outline
Next external conference to attend -who is interested in joining?: https://www.learningtechnologies.co.uk/welcome/free-exhibition
Exhibition costs: (Open edX will cover $5K of booth expense)
RG confirmed participation as co-sponsor
6x bigger than OEB Global, one of the biggest E-learning events, major LMS providers will participate
Next Open edX meetup:
OKR Review (starting at item 1): OKR´S MWG