Date

Dec 11, 2024

 Participants

• @Stefania Trabucchi - Moderator

• Vineet Manuja – Moderator

Agenda for Open edX Biz Dev Working Group Meeting

• Date: December 11, 2024 (5pm CET)

• Agenda for Tomorrow's Meeting

This is our last meeting of the year, and the agenda is packed with exciting topics. Bring your creativity and energy—let’s make it count!

Please review this agenda, prepare in advance, and contribute your ideas beforehand.

Objectives for Tomorrow:

OKRs per Working Group:

• Each group should propose 1–2 OKRs. If your group hasn’t met, bring one goal you want to achieve as a proposal.

Key Topics:

• Partnership Development (8 votes)

@Stefania Trabucchi will share updates on investigating the Moodle Certified Integration Partners program.

Updates on partnerships with Turnitin, Smowl, BBB, and others.

Next steps for building a partnership program and making a formal proposal.

• Product-Market Alignment (9 votes)

Updates on ongoing student testing of Open edX installations.

@Jenna Makowski (if present) will provide insights on the progress of the product proposal process.

• Member Success and Revenue Growth (7 votes)

@Natalia Vynogradenko or @Esteban Etcheverry will (hopefully) present OKRs.

Updates on finding an ambassador for Open edX—any news here?

• Marketing Penetration and Expansion ( 6 votes)

@Marco Morales , please prepare a 2-minute review.

Check the Voting Summary from 2024-09-04 [here]

Additional Topics for Discussion:

AI Strategy:

1. Which group can take ownership?

2. Should we start with a survey to clarify goals and collective understanding of AI strategy?

Data Sharing and Collection:

1. Ideas or experiences to better integrate data with the product group and proposal efforts.

Open edX Mission:

1. What does the Open edX mission mean to you?

2. We'll plan a session to refine and align perspectives.

Final Notes:

Would anyone be interested in a New Year’s workshop for provider planning? It’s a chance to align 2025 goals, share inspiration, and foster collaboration. Let me know your thoughts!

LAST MEETING RECAP:

• Objective: In our last meeting we successfully addressed BizDev objectives with a focus on aligning community goals with market demands. Key takeaways included leveraging influencer partnerships, improving multilingual communications, and enhancing onboarding processes for contributors.

• Participants were tasked with providing feedback on product proposals and completing surveys to streamline BizDev strategies.

• Each focus group needs to meet in advance and prepare OKR’S and bring the decision to OKR’S , also updating it here : https://github.com/orgs/openedx/projects/49/views/1

• Please each member has to fill the survey requested by @Cecilia Liu : Here is the link: Survey Link (Open Nov 5 - Dec 5).

• @Stefania Trabucchi and @Jenna Makowski have requested for a workshop, where we could identify together ways for the biz dev group to channel data that they have from clients directly into the proposal process.

• People reading this in advance are invited to join CORE PRODUCT WORKING GROUP, and the next meeting will be on 3rd December 2024 at 4:00 PM (CEST) for Core Product.

Meeting Notes:

Date: 11.12.2024
Attendees: 12

1. Partnership Development

Overview: @Stefania Trabucchi led the discussion on partnership development, referencing examples like Turnitin, Smowl, and BigBlueButton (BBB), Credly,etc.
Action Points: Stefania asked for a volunteer to take the lead on partnership tasks and reach out to major companies.
@Juan Camilo Montoya took the initiative, leveraging his previous experience in this area.
@Esteban Etcheverry emphasized the importance of showcasing integrations (e.g., Turnitin) as a way to attract other service providers. Open edX is valued for its cost-effectiveness.
@Jenna Makowski suggested creating a list of integrable services to prioritize.
@Angie Ruíz recommended setting clear criteria for selecting vendor partners.
Angie suggested creating a nice brochure/handbook to be used and addressed to the partnership.

New subgroup opened a sub channel in SLACK: bd-focus-group-partnership-development

TBD: a meeting for JAN 2025 (discussion in Salck)

2. Product-Market Alignment

Update: gave a brief update on the ongoing work to consolidate two templates into one. A more detailed update will be available in January 2025.

Stefania will share structured feedback from students who have run and tested an open edx installation process, in order to take action and improve the process.

3. Member Success and Revenue Growth

@Natalia Vynogradenko provided an update on the plan, still in the brainstorming phase. Feedback is needed on areas of focus. Key highlights:Brand Ambassador Program: Using examples like ANANT to increase visibility.

Addressing Perceptions: Open edX is often perceived as difficult to use, but efforts are underway to change this view.

Django Girls Example: A global franchise model where individuals with coding knowledge can organize workshops and create guides.

Ongoing projects:Regional communications strategy (still in progress).

Pricing comparison (still in progress).

Revenue models (still in progress).

Vineet suggested enhancing communication between members and emphasized the value of the mentoring program in adding a unique dimension to member success.

Esteban re-emphasized the need to explore monetization opportunities.

Angie Ruiz highlighted the importance of research and offered her support in this area.

see report here

4. Market Penetration and Expansion

AI Strategy: @Vineet Manuja was tasked with reaching out to groups regarding AI strategy. If no groups exist, an AI-focused group should be created. Read more TOC Meeting notes 2024-10-08

@Ayaz Quraishi has been assigned to assist with the AI strategy.

Links shared in meeting

Moodle Partner Certification Application

Open edX TOC Meeting Notes - 2024-10-08

Conclusion:

NEXT MEETING: 22nd January 2024, same time 5CET