Agenda for Open edX Biz Dev Meeting

• Meeting Details:
  Open edX WG-BizDev
  Wednesday, 12. February · 17:00 to 18:00
  Timezone: Europe/Berlin

• Meeting Link: https://meet.google.com/xxd-cntx-mjv

• Moderator: @Stefania Trabucchi and @Jaimin Pavashiya

• This is our second meeting of the year, and the agenda is packed with exciting topics. Bring your creativity and energy—let’s make it count!

Please review this agenda, prepare in advance, and contribute your ideas beforehand.

Objectives for Today:

• Updates on Global RFP's (Request for Proposals) ’S focus group.

  • Representatives: @Poonam Singh & @Pankaj Bhatia

• Recaping the Partnership Development activities especially the proposal mentioned by @Juan Camilo Montoya on the Partnership Development | Proposals for strengthening our relation with the organizations that currently ...

• Updates on action plan set in previous https://openedx.atlassian.net/wiki/x/AYAuGgE from Member Success and Revenue Growth specifically regarding the proposed "Distinguished Contributor" program to recognize exceptional contributions, with eligibility criteria and annual renewals by @Vineet Manuja .

• Alignment and Updates with Market Penetration and Expansion

  • Representative: @Ayaz Quraishi & @Vineet Manuja

  • Updates on AI Strategies from representatives

• Alignment and Updates with Product-Market Alignment

  • Representative: @Vineet Manuja

  • @Jenna Makowski - Requested for proposal input here.

Meeting Notes:

Date: 12.02.2025

Meeting Title: Open edX WG-BizDev

Key Topics Discussed

Global RFP's (Request for Proposals)

Discussion:

@Pankaj Bhatia and @Poonam Singh are leading the initiative with support from @Vineet Manuja

@Pankaj Bhatia provided an update on the Global RFP Focus Group's progress, mentioning that they are in the planning stage and will begin activities within a week.

Current stage: Planning objectives, goals, and participant engagement.

Action Plan:

• Create a Slack communication channel for discussions.

• Define a structured action plan for global RFP opportunities.

• Subscribe to RFP provider sites for tracking opportunities.

• Establish a wiki page to document updates and allow feedback.

Next Steps:

• Try completing planning in a week and launch key initiatives.

• Slack will be the main platform for communication and coordination.

Partnership Development

Discussion:

@Juan Camilo Montoya shared following ideas for strengthening partnerships with institutions using Open edX:

Government & Corporate Partnerships proposal by @Juan Camilo Montoya:

• Focus on engaging national and intergovernmental initiatives using Open edX.

• Target Fortune 500 companies using Open edX internally (IBM, Tesla, Amazon).

• Build dedicated communication channels for engagement.

• Strengthen partnerships by identifying shared challenges and opportunities.

Integration Partnerships updated by @Jaimin Pavashiya :

@Jaimin Pavashiya and Abstract Technology scheduled meeting with BigBlueButton to discuss long-term commitments.

Next Steps:

• Establish structured outreach campaigns for governments & corporates.

• Develop engagement strategies to sustain long-term partnerships.

• Follow up on integration meetings and assess collaboration opportunities.

Member Success and Revenue Growth

Discussion:

Distinguished Contributor Program highlighted by @Vineet Manuja:

Proposal to recognize and incentivize key contributors.

• Distinguished Engineer (technical contributions, code reviews, mentorship).

• Distinguished Advocate (platform adoption, business development, community leadership).

• Distinguished Innovator (contributions in AI, plugins, open-source tools).

• Visibility in conferences, blogs, newsletters.

• Access to exclusive discussions & leadership roles.

• Recognition through digital badges & certifications.

Next Steps:

• Publish proposal on Confluence for feedback.

• Define eligibility criteria and nomination process.

• Align with Axim for formal endorsement & launch at Open edX Conference.

Market Penetration and Expansion

Discussion:

@Ayaz Quraishi discussed the focus on AI adoption in the EdTech market, emphasizing the need for detailed market research on competitors' AI functionalities.

AI Adoption in Open edX:

• Competitors like Moodle, Blackboard, Canvas have limited AI adoption.

• AI tools in corporate LMSs focus on course automation and chatbots.

• AI is a hot topic, but many solutions lack proven impact.

• Promote existing AI plugins (e.g., AI coach for short-answer review).

• Create a marketplace showcasing AI-powered tools in Open edX.

• Encourage plugin development & extensibility instead of centralized AI efforts.

• Prioritize accessibility & integration pathways for AI solutions.

Next Steps:

• Conduct a survey among Open edX providers to gather AI use cases.

• Compile an AI feature showcase or blog to highlight current work.

• Identify marketable AI use cases for Open edX adoption.

Conclusion:

Annie Cellini will provide an update on our G2M strategy during the March 5th meeting

NEXT MEETING: 5th March 2025, same time 5 (CET)

For the upcoming meeting, that sharing 1-2 outcomes or results from the focus group is mandatory for all participants/members.

2025-05-03 BizDev WG Meeting