Alexandria Hsun Yen from The PostDoc Academy will give short presentation about a "personalized emails" experiment and its effect on student engagement and completion for a course of 1,200 students.
03:30 - Research Project Introduction
07:56 - Experiment Setup
Hyper-Personalized Nudge Emails (HPNEs) were delivered to an experimental group of approx 700 student during a 6-week, instructor paced course. A control group received normal, generic nudge emails every Monday.
Emails were customized based on student pace and progress through the course. Encouragement was given based on where they were, and call-to-actions were added for where to go next.
Tone of voice was more personal and recipients were encourage to give any questions or feedback to the sender (in this case, Alex’s email).
16:22 - Research Findings
HPNE’s appeared to increase participation by approx. 20% during the experimental run
HPNE’s increased participation mainly by pulling new non-participators into the course more effectively than the generic nudge emails:
HPNE’s did not significantly increase completion.
22:00 - The Week 5 Story: A Lesson in messaging
Week 5 saw a significant decrease in the effectiveness of HPNEs, mainly due to the fact that it failed to pull in new non-participators as other weeks had.
The team hypothesizes this is due to messaging. Week 5 messaging focused on flexibility and having “extra time” to complete a dense module. This messaging was not effective in drawing non-participators into the course.
26:08 - Q&A
38:19 - Guided Discussion Begins
POLL: How important are completion rates to you.
Every student in your course (an enrollment) has a different learner profile
It can be helpful to think about these profiles in learner archetypes
Marco M: Optimizers, completers, completionists, explorers, etc…